Revolutionary strategy

Expert strategy, Gary Hamel surveyed 500 CEOs were asked about, "Who is the most widely taken advantage of the changing business environment in the industry last 10 years; Are newcomers, traditional competitors or your own company?" Answer number one is the "new arrivals" .


They were then asked "Does the newcomer managed to win the competition with faster action, or can change the rules of the game?" Some 62% of CEOs said that "new entrants change the rules of the game". But the CEO of the old saying "our problem is the execution" or even worse is the "strategy was easy, the difficult impementasinya".

This statement is supported by Bill Gates, that "Microsoft is always two years away from failure". What Bill Gates is said to show that competition at this moment to make a product life cycle shrinking, as well as life cycle is getting shorter strategy. Thus the concept of any business, even outside biasapun which will soon lose economic efficiency. The difference between a leader and imitators in the industry can no longer measured in decades or ten years, but already have in years or months. Currently no longer a strategy for a decade, but the strategy for the years that followed rotation faster competition.


Newcomers who have a new game rules, for example is Hotmail. Hotmail strategies to win millions of cyberspace surfers, with an e-mail free ad-supported website to place it in Hotmail. This is very different from those conducted by American On Line (AOL) at the first time reaching consumers, namely the large-scale through registration to the AOL disks.Greater funding and more capacity is not in AOL's not enough to win the competition with Hotmail. AOL only reached 18 million subscribers. While Hotmail from 0 to 10 million subscribers. In mid-1999, ballooned to 40 million and eventually Hotmail became the primary acquisition targets Microsoft.

Charles Schwab and Fidelity to change new game in the finance and banking sector is to assume that bank customers are not only customers but also investors. So what happened in the last decade, banks have lost almost half the market share of household financial assets seized by new players, such as Charles Schwab and Fidelity.

Said a CEO "Before, I spent most of the time about how-how we do it?How do we operate? How our efficiency?.

Now I spend more time thinking about what-what opportunities can be pursued? What alliances can be formed? What technology can support?What experiments should be started?

The main core is when the company has racked up the last 5% efficiency with how, then others will create what is new or create new game rules.That revolution strategy for victory in the era of competition in the last decade is full of difficulties.

REFERENCES

Case, John. 1989, The Origins of Entrepreneurship, Inc., June, p. 52

Crainer, Stuart. 1999, The 75 Greatest Management Decisions Ever Made, New York: Amacom Publishing.

Goldstein, Arnold S. 1991. Starting on a Shoestring : Building a Business Without a Bankroll, John Wiley & Sons, Inc.

Gross, Daniel 1999, Forbes Greatest Business Stories of All Time, Professional Books

Hamel, Gary and Prahalad, C.K. 1994. Competing For The Future, Boston : Harvard Business School Corporation.

Hamel, Gary. 2000. Leading The Revolution, Boston : Harvard Business School Corporation.

Ingebretsen, Mark 2003. Why Company Fail, New York : Three Rivers Press

Johnson, C. Ray. 1998, CEO Logic : How to Think and Act Like a Chief Executive Officer, Career Press, Franklin Lake

Kim, W. Chan and Mouborgne, Renee. 2005. Blue Ocean Strategy, Boston : Harvard Business School Corporation.

Konopasek, Roger 2001. Roger Magnet’s SuccessAdventures, PT. Gramedia Pustaka Utama, Jakarta

Lynie Arden, Tom Nash, 2000. 101 Best Dot Coms To Start,New York : The Philip Lief Group.

Michael E. Porter, 1985. Competitive Advantages. Free Press.

Price, Christopher. 2000, The Internet Entrepreneurs,Pearson Education limited

Ries, Al and Jack Trout. 2001. Positioning : The Battle for Your Mind. New York : McGraw-Hill.

Stiglitz, Joseph E. 2006. Making Globalization Work, New York: W.W. Norton & Company,Inc.

Suyanto, M. 2004, Smart In Entrepreneur : Belajar dari Kesuksesan Pengusaha Top Dunia, Andi Yogyakarta

Thomas W. Zimmerer, Norman M. Scarborough, 1998,Essential of Entrepreneurship and Small Business Management, New Jersey: Prentice-Hall Inc.

Vise, David A. and Malseed, Mark. 2005. The Google Story,New York : The Bantam Dell Publishing Group.

Wingo, Scot. 2005. eBay Strategies : 10 Proven Methode to Maximize Your eBay Business, New Jersey: Prentice Hall Professional Technical Reference

Zohar, Danah and Marshal, Ian. 2004. Spiritual Capital : Wealth We Can Live By Using Our Rational, Emotional and Spiritual Intelligence to Transform Ourselves and Corporate Calture, London: Bloombury Publishing Plc.

read more : http://msuyanto.com